Seven families journeyed from their comfortable homes in the United States to spend Thanksgiving holiday in humble quarters, traveling dusty roads shared with cows and immersing themselves in the culture of seva—selfless service. This was not a holiday escape, but the beginning of genuine relationships rooted in shared service.
The journey was inspired and made possible by Jeffrey Sweeney, Founder and Chairman of US Capital Global, who felt encouraged to do something meaningful for grandparents who had dedicated much of their lives to service, both in India and abroad, particularly through food distribution and education. Rather than offering recognition in words, he sponsored their grandchildren to have an experience—inviting the next generation to step directly into that legacy of service, to walk similar paths and serve similar communities as their elders.
Throughout the week, children aged seven to seventeen participated in food distribution and gift-giving programs and spent time with students from schools long supported through Braj Bhumi’s charitable efforts. Traveling by rickshaw, tempo, and bus, they moved through the Braj region together—visiting heritage sites, listening to stories from local residents, and offering gifts of appreciation.
At the heart of the journey was a central theme: learning how to build relationships across differences. Through shared meals, listening with openness, offering kind words, and serving side by side, the children began to understand how compassion is practiced in small, sincere ways. Giving became something deeper than charity—it was a lesson in how to see others who may speak a different language, or come from elsewhere, as family, and meeting them with true respect and care, with a desire to learn from their unique experiences.
Many of the most powerful moments were unplanned—formed quietly through simple conversations and connections that unfolded naturally. One of the mothers on the trip, Laura Towle, reflected on the depth of the experience, saying:
“These experiences and deep impressions are completely embedded in my soul. The ascetics we have met and made a relationship with, who cared for us with so much love and affection, can melt a hard heart like mine.”
Deva Peterson, age 15, said, “I feel very fortunate to be able go around all the places in Braj because it’s not often that this opportunity comes. It was a breath of fresh air being surrounded by children. It reminded me to keep begin playful as I grow up. I wish I could do more of this.”
As these young participants returned home, they carried more than memories. They carried a legacy—rooted in gratitude, selfless giving, and the understanding that true leadership begins with service. By allowing children to experience service alongside those who have devoted their lives to it, seeds were planted that will continue to grow.
We look forward to continuing these efforts by welcoming families from the United States and other countries to experience this transformational journey to Vrindavan. If you and your family would like to participate, please write to malini@brajbhumi.com.
